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DIAMOND HEDGE LAUNCHES AUGMENTED REALITY

Diamond Hedge (www.diamondhedge.com) , the AR diamond price comparison platform, announced today a new feature for iOS 11 where users can virtually try on engagement rings of all different shapes, sizes, colors, and bands using its augmented reality technology. The feature will also be available on Android within the coming weeks. How It Works The feature is an upgrade from the platform’s original virtual try-on capability that allowed users to take a photo of their hand and place a virtual ring on the still image. Now, using the latest AR technology, users see a real-time presentation of their hand movements with a virtual diamond placed automatically at the base of their ring finger. "Unlike face-detection, hand-detection is a sort of elusive technology that not many companies have experimented with,” Diamond Hedge Founder and CEO  Mehul Sompura  said. “This technology will disrupt the diamond industry, allowing users to virtually try on engagement rings and simulate a...
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Oval Diamond Engagement Rings

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Diamonds and engagement rings  go hand in hand when it comes to making the choice during such a special occasion of all our lives. People generally prefer to buy diamond engagement rings for their engagement ceremonies to make the impact a strong one. And so, when it comes to choosing the diamond solitaire for your special one, you don’t want to make any uninformed choices which you shall later regret. At times, it becomes difficult for individuals to pick their diamond solitaires because the options available are many and thus, you must choose something unique and classy for your special occasion. Often in the midst of such confusions, people may pick up the wrong choice and design of the engagement rings. That is why it is very necessary that you know about diamonds in details and thereby choose one according to your need and taste. Today, we shall talk about the oval-shaped diamond ring which is not only the current trend in the market but has also gained huge popu...
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How Augmented Reality is Changing Diamond Shopping

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Buying a diamond has always been a tough task amongst the common people. It is the kind of material that a diamond is, that people become confused as to which one is real and which one is fake. Until you can trust the seller completely and know their reputation as a brand, you won’t be able to buy a diamond as the chances of getting duped are always high. Therefore, choosing the right diamond is a tough task. But as the technological aspects are getting developed day by day, it has changed the way people used to buy diamonds. With the implementation of the augmented reality ring  choosing option, diamond shopping is no more the same it was some few years before. Now you do not only get the fine quality diamonds sitting back at home but also get to choose the desired shape, size, cut and quality through the augmented reality option of cooing the diamond. If you are still thinking as to how this whole thing is executed and whether or not it is possible to choose and buy...
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